iPod maps = Podmap = Locative Media

We are not yet to embedding content in place, but Apple is seeking a patent that lets you request Point A to Point B directions; such info is then sent to a “pod map” creator, something akin to a server which returns text based directions, puts it through speech recognition software, aligns it to map images, and then outputs to a podcast.  While the idea is a step forward; it is without real “locative” innovation for a couple of reasons, not the least of which because the location data isn’t real time (not even a nod to the iPhone’s triangulation system). It’s matching maps with voice, but static. What happens when you miss a turn? What happens if a street is closed?

Patent info is here.